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Invest one day to learn fresh tactics to increase your ROI and advance your business
Could a $399 investment help create a $40,000 sale? Yes! Learn where to focus your marketing to reach the right people and compel response and you will drive sales results. Presented by Jennifer Larsen Morrow, Brand ACT teaches you new concepts and fresh tactics that will help you choose which marketing strategy will generate the biggest return. Now’s the time to transform your marketing program.
Profit from experience
Now your business can profit from Jennifer Larsen Morrow’s experience and insight, honed from more than 30 years of brand work with clients in numerous industries. She brings proven strategies and high-impact ideas to every attendee.
Jennifer created Brand ACT to help businesses like yours identify their position in their market, clearly define their audiences, then focus on the point of choice—where each audience makes a decision. Fine-tuning all messages and visual systems at the points of choice yields tactics and tools that will be more effective at a lower cost.
When your marketing is focused; your messages are clear and compelling for each targeted audience; and your brand is memorable; you will generate attention, boost sales and improve your bottom line.
You will learn
How to communicate who you are in business and why you’re different from (and better than) the competition
5 steps to defining your audiences so you can reach them more effectively
How to uncover the “wow” that captures attention and interest
How simple changes at the “point of choice” can make a huge difference to your sales results
The power of connecting every contact point you have with your audiences
That different generations respond to different media, and what media to choose for your audiences
The importance of benefits vs. features, and how to identify your strongest benefits
Lots of interaction
The workshop is formatted for plenty of interaction, with no more than 25 attendees. With worksheets and discussion throughout the day, you’ll be able to to voice your opinion and ask plenty of questions. You’ll learn specific actions you can implement immediately, and you’ll leave with tools you can use for both short- and long-term planning.
Bring your team members to align around a common direction and focus … your brand.
Fee: $399, 2nd person from same organization, $200.00.
Register now or call Creative Company at 1.866.363.4433 for more details and to reserve your place.
Comments from attendees
“Thanks for the day. It really opened up some ideas. You turned the light bulb on for us … because we’ve been struggling for a sense of direction [for our value-added products].”
—Gery Amos, V.P. of Sales and Marketing, RainSweet, Inc.
“Jennifer was simply amazing! Always in tune with the problems each company faced, she would instantly offer suggestions and ideas …”
—Liz Schreiner-Schmidt, Gift Shop Manager, Schreiner’s Iris Gardens
“BrandACT forced our business to take a hard look at who we are, how we’re perceived in the marketplace and what we need to do to achieve our marketing goals.”
—MarkRetz, Sales and Marketing Manager, Amity Vineyards
“BrandACT rocks! I used one of the exercises the very next day with our recruitment staff. We generated ideas that make sense for us and will help our Adult Degree Program increase enrollment.”
—Janet Gifford, Division of Continuing Education, Linfield College
When & Where
Valley River Inn
1000 Valley River Way Eugene,
OR 97401
Tuesday, October 26, 2010 from 9:00 AM to 4:00 PM (PT)
To accelerate their marketing ROI, evolving organizations choose Creative Company to optimize their brand to all target audiences, from each point of choice. We focus each organization’s position and message in their market; then distill, clarify, create and reposition brands to realize their highest potential. Each program is rigorously planned to build from the point of choice, the contact that generates immediate action.
The response? Business advances. Products leap off the shelves. Enrollment expands. Members join. People talk. Sales numbers grow. Results occur.
